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Listen to your heart.
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  • 11/06/16--16:38: Never Not Together
  • heleneisfor, Levi's men's trucker jacket, Zulu & Zephyr pants, Vans sneakers, Brixton hat, Warby Parker sunglasses, Celine Edge bag, Wallyface

    If you watch my Instagram Stories, then you'll know that my dog Wally and I are rarely apart. In fact, he's made multiple appearances on this very blog, and while he doesn't have his own Insta handle, you can get your fill over on the #WallyFace hashtag. I even bring him to the office with me every day, making our time alone even more rare.

    The bugger's a little high strung and he has his quirks, but we're attached at the hip and he's truly the best at delivering cuddles. That said, it makes wearing black - my favorite ensemble shade - a little problematic thanks to the trail that his abundance of fluff leaves behind. Either way, he's always the perfect compliment to my getups and I thought I'd remind everyone of how cute he is by including him in this blog post.

    This outfit just wouldn't be the same without him. (Can you tell that he's used to having his photo taken?)

    heleneisfor, Levi's men's trucker jacket, Zulu & Zephyr pants, Vans sneakers, Brixton hat, Warby Parker sunglasses, Celine Edge bag, Wallyfaceheleneisfor, Levi's men's trucker jacket, Zulu & Zephyr pants, Vans sneakers, Brixton hat, Warby Parker sunglasses, Celine Edge bag, Wallyfaceheleneisfor, Levi's men's trucker jacket, Zulu & Zephyr pants, Vans sneakers, Brixton hat, Warby Parker sunglasses, Celine Edge bag, Wallyface
    Details:
    Levi's jacket (men's)
    Zulu & Zephyr pants
    Trash & Vaudeville Bowie tee
    Vans sneakers
    Brixton hat
    Warby Parker sunglasses

    Click to shop:

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    heleneisfor, J Brand Jeans denim jacket, Trash & Vaudeville vegan leather pants, Alexander Wang Anouck boots, Club Monaco top, Bottega Veneta crossbody bag, Brooklyn

    There's something quite special about autumn sunsets. Those bright rays highlight the season's cold tones, yet warm up the last hours of the day. It also always brings on the craving of red wine or a brown spirit of some kind, but I digress. I'm a firm believer that it's not because there's a chill in the air that you have to put away your whites.

    In fact, I encourage you to wear them even more.

    Maybe it's my rebellious spirit, or maybe it's just my style instincts always leading me against the grain. But I assure you, light colors in the fall is fresh af.

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    Details:
    J Brand white denim jacket
    Club Monaco top
    Trash & Vaudeville vegan leather pants
    Alexander Wang Anouck boots
    Bottega Veneta crossbody bag

    Click to shop:

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  • 11/21/16--15:04: Throw Away the Rulebook!
  • Rachel Comey white legion jeans, Loeffler Randall snake bootie, Warby Parker Dorothy sunglasses, Céline large edge bag, J Brand white denim jacket, Verameat wishbone necklace

    I've said it before (as lately as the last post) and I'll say it again: I'm not a seasonal discriminator when it comes to colors. In fact, I welcome straying from the rulebook. You know me.

    There's nothing more boring in life than dressing according to rules! Women always ask me if certain things are ok to wear, and my first question back to them is (after double checking if the referenced garb is not in fact scandalous): Do you feel good in it? To me, that is forever the most important thing to consider when making fashion choices. That's basically what encompasses your personal style - how you feel in an ensemble should be the ultimate barometer.

    So I say out with the rule book and in with the good vibes. And to me that starts with wearing head-to-toe white on a November day. Amen.

    Rachel Comey white legion jeans, Loeffler Randall snake bootie, Warby Parker Dorothy sunglasses, Céline large edge bag, J Brand white denim jacket, Verameat wishbone necklaceRachel Comey white legion jeans, Loeffler Randall snake bootie, Warby Parker Dorothy sunglasses, Céline large edge bag, J Brand white denim jacket, Verameat wishbone necklaceRachel Comey white legion jeans, Loeffler Randall snake bootie, Warby Parker Dorothy sunglasses, Céline large edge bag, J Brand white denim jacket, Verameat wishbone necklaceRachel Comey white legion jeans, Loeffler Randall snake bootie, Warby Parker Dorothy sunglasses, Céline large edge bag, J Brand white denim jacket, Verameat wishbone necklace
    Details:
    J Brand denim jacket
    Rachel Comey jeans
    Loffler Randall boots
    Warby Parker sunglasses
    Verameat necklace
    Céline bag

    Shop my look:

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  • 11/27/16--15:03: Glossier Face Serums
  • Glossier the Supers serums

    My status as a Glossier girl has already been documented and I'm super excited to share the following with all of you. Because not only do they have the most photogenic packaging, like, ever, but their products are also quite fantastic.

    You can check out my all time favorites here but right now I'd like to chat serums. Even though they're currently out of stock, I'd recommend getting on the wait list. They come in 3 different formulas (because skin is temperamental, duh): Super Bounce, Super Pure and Super Glow.

    Super Bounce is for when your skin is feeling tight and rough. A few drops of this guy will have it back in top shape in no time.

    Super Glow is for when your skin is feeling dull. A few drops of it will reenergize it in a split sec.

    Super Pure is for those pesky breakouts that are just a part of life. A few drops of the potion will incur flawlessness in no time, especially if you concentrate your application on the problem area.

    And now for the best news ever even though you can't order the serums at this particular time: Glossier is currently running a Black Friday sale that is on until tomorrow night (Monday, 11/28) - everything is 20% off and the shipping is free. It doesn't get much better than this.

    So head over to my profile to shop with me, stock up on all your favs and take this opportunity to try some items you haven't yet. This deal is too good to pass up!

    Hit me up with any questions about the Glossier products, always happy to provide assistance.

    Glossier the Supers serumsGlossier the Supers serumsGlossier the Supers serumsGlossier the Supers serumsGlossier the Supers serumsGlossier the Supers serums

    Shop with me on Glossier and get 20% off + free shipping off your first order.

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  • 12/20/16--13:58: It's a Mauve, Mauve World

  • heleneisfor Stelen culottes, Loeffler Randall snake booties, Etre Cecile sweatshirt, Warby Parker Dorothy sunglasses, Bottega Veneta crossbody bag, Static Nails marble

    My disdain for color has been documented enough on this blog for you to know, oh my faithful readers, that I don't often stray beyond basic neutrals with my garments. Folks, do not adjust your screen, these are indeed photos of me strutting my stuff in mauve. Gulp.

    Yep, I've been dabbling with incorporating a bit more hues in my wardrobe. Because, let's face it, there's only so much repetitiveness one's eye can take. While this is a far cry from a neon one-piece, it's still a stretch from my regular programming.

    And that's the moral of today's story, ladies: I encourage you all to step out of your comfort zones to see where else your style can take you.


    Photos by Allie Mackin.
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    Details:
    Darby Parker sunglasses
    Être Cécile sweatshirt
    Stelen Culottes
    Loeffler Randall booties
    Static Nails in Hard as Stone

    Click to shop:




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  • 12/30/16--08:57: A Muse and her Shoes
  • Heleneisfor #MBMuse - Matt Bernson  phantom sneaker, Isabel Marant jumpsuit, Warby Parker Dorothy sunglasses

    I'm really excited about this post for a number of reasons.

    FIRST, this post is in collaboration with super rad New York City shoe brand Matt Bernson. You guys all know how much I love shoes, so this was a particularly heavenly match for me. I was super thrilled when they asked me to be one of their muses (!). Not only is it insanely flattering when a brand you like happens to also be inspired by you, but I can't think of a more apropos match as it relates to my love of footwear. My mother used to qualify my obsession as Marcosian, so, yeah.

    SECOND, you can head to the Matt Berson blog right now to read a fun little interview I did with them about how New York inspires me and my favorite spots in the city.

    THIRD, if you head to their website, you will get 30% off any pair with the code MBHELENE. I'm particularly keen on the Phantom sneakers, which I'm wearing here, and their Caspian bootie, which I'll show you in an upcoming post. Quick, the code expires January 30th!

    And there you have it. Just me in my city girl sneaks, my best Beastie Boy getup (Shestie Boy?), roaming the streets of the city I love.

    Heleneisfor #MBMuse - Matt Bernson  phantom sneaker, Isabel Marant jumpsuit, Warby Parker Dorothy sunglassesMatt Bernson Phantom sneakerHeleneisfor #MBMuse - Matt Bernson  phantom sneaker, Isabel Marant jumpsuit, Warby Parker Dorothy sunglassesHeleneisfor #MBMuse - Matt Bernson  phantom sneaker, Isabel Marant jumpsuit, Warby Parker Dorothy sunglassesMatt Bernson Phantom sneakerHeleneisfor #MBMuse - Matt Bernson  phantom sneaker, Isabel Marant jumpsuit, Warby Parker Dorothy sunglasses
    Details:
    Matt Bernson sneakers - use code MBHELENE to receive 30% off your purchase (valid through January 30th)!!!
    Isabel Marant jumpsuit
    Zady coat
    Warby Parker sunglasses


    Click to shop:

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    Heleneisfor #MBMuse - Matt Bernson Caspian booties, Reformation pants, Levi's jacket, Need Supply boyfriend sweater

    Last week I was introducing you guys to Matt Bernson, a Tribeca-based shoe brand. And as any shoe addict will tell you: one pair is just not enough. Which is precisely why I'm featuring this second pair, the Caspian booties. They're basically your perfect bootie, in the ideal height and the most scrumptious, versatile brown color, which is a welcome change from the regular go-to black.

    And if you want your own pair (or any other Matt Bernson pair, for that matter), get 30% off on any purchase from their website with code MBHELENE. And also, check out my interview with them about all things style and my love of New York City.

    Heleneisfor #MBMuse - Matt Bernson Caspian booties, Reformation pants, Levi's jacket, Need Supply boyfriend sweaterMatt Bernson Caspian booties, New York CityHeleneisfor #MBMuse - Matt Bernson Caspian booties, Reformation pants, Levi's jacket, Need Supply boyfriend sweaterHeleneisfor #MBMuse - Matt Bernson Caspian booties, Reformation pants, Levi's jacket, Need Supply boyfriend sweaterMatt Bernson Caspian bootiesHeleneisfor #MBMuse - Matt Bernson Caspian booties, Reformation pants, Levi's jacket, Need Supply boyfriend sweater
    Details:
    Matt Bernson Caspian booties - Get 30% off your Matt Bernson purchase with code MBHElENE
    Levi's men's jacket
    Reformation trousers
    Need Supply boyfriend sweater
    Ray-Ban sunnies
    Céline bag

    Click to shop:

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    Clarins Hydra-Essentiel Bi-phase serum and moisturizer, heleneisfor, fashion over reason

    You guys, I'm about to blow your doors off with this beauty post today. Because I come bearing skin salvation on this frigid January day.

    We all know this to be true: one of the major universal skin woes experienced by every woman that lives in a 4 season climate is directly caused by cold weather. The wacky temperature plunges that occur once we get into the thick of winter can wreak serious havoc on a girl's complexion, especially so if you have sensitive skin like myself. And because I originally hail from the Great White North (that's Canada, fyi), I can unequivocally say that I've been dealing with this predicament for, well, all of my life.

    And through the years, I've kind of become a pro at finding solutions. *clears throat*

    Clarins Hydra-Essentiel Bi-phase serum and moisturizer, heleneisfor, fashion over reason

    But first, let's get deeper into what the problem is. Dry skin. Ugh, I know - it's the worst. Rough patches, dehydration, dullness. I've been through it all. And let's not get into how things just kind of get worse as you age, not to mention that it's all amplified through air travel, something I do a lot of. But while it can be tempting to hit the panic button when the mercury throws in a few fun thermic shocks here and there, the key is to remain calm and find crisis mode remedies.

    And ladies, I have got the ultimate one - take that, Mother Nature.

    Clarins Hydra-Essentiel Bi-phase serum and moisturizer, heleneisfor, fashion over reason

    The one thing the skin needs in dire times like these is a solid cure that will turn into a long-term solve.

    My answer is the Clarins Hydra-Essential moisturizer and serum set. It remedies to all of the above thanks to its ability to activate the skin's natural hydration, as well as enables it to protect itself from all those insanely temperamental weather fluctuations. Not to mention that pesky pollution we expose ourselves to every single day, thank you New York City.

    Clarins Hydra-Essentiel Bi-phase serum and moisturizer, heleneisfor, fashion over reason

    How's that for a major skin miracle therapy?

    Now pair that with all your new year's good intentions of living a healthy lifestyle, and you and your complexion are off to the races.

    I know mine is.

    Clarins Hydra-Essentiel Bi-phase serum and moisturizer, heleneisfor, fashion over reason

    GET YOURS NOW ☺️



    Photos by Ian Rusiana


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  • 01/11/17--16:50: Heroin Is Not Chic
  • heroin is not chic, heleneisfor, Verameat earrings

    If there ever was an important blog post, this is the one.

    You see my t-shirt? It says heroin is not chic. In fact, it's straight up devastating. Did you know that drug overdoses are the leading cause of accidental deaths in the US?

    The heroin epidemic picks up steam every year and has reached monumental proportions. If you're not personally affected by the opioid crisis, than I guarantee that you know someone who is.

    I feel privileged to have the podium to spread the word about this terrible thing that ruins not only the lives of those who fall victim, but that also destroys families and tears apart friendships.

    Support the cause by getting your very own (and very chic!) Heroin Is Not Chic gear, by donating, or by reading up on it and taking action.

    Because "there is no face of heroin, it faces us all."

    heroin is not chic, heleneisfor, Verameat wishbone necklace, vintage sequined blazerheroin is not chic, heleneisfor, Verameat wishbone necklace, vintage sequined blazerheroin is not chic, heleneisfor, Verameat wishbone necklaceheroin is not chic, heleneisfor, Verameat wishbone necklaceheroin is not chic, heleneisfor, Repetto Michael Jackson patent leather shoesheroin is not chic, heleneisfor, Verameat wishbone necklace, vintage sequined blazerheroin is not chic, heleneisfor, Verameat wishbone necklaceheroin is not chic, heleneisfor, Verameat wishbone necklace, vintage sequined blazerHeroin is not chic

    GET YOUR HEROIN IS NOT CHIC GEAR HERE.

    Photos by Yael Steren.

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  • 01/24/17--17:14: Sweet Child of Mine
  • Heleneisfor - Everlane sweater, Levis vintage 501 button fly, Loeffler Randall Greer bootie, Brixton fiddler hat , Ray-Ban Lennon sunglasses, NARS LaPaz lipstick, VERAMEAT wishbone necklace, Static hard as stone nails

    Well, if there ever was a 90s look to shoutout GnR, this is it. I always find the cycle of fashion fascinating, and I definitely would have worn this circa 1997, even though I was far more grungy at the time than what this ensemble conjures. In fact, I feel like this whole vibe is a proper marriage of the Craft meets Empire Records.

    The trick with trend revivals is to reference the era of choice by incorporating modern updates. Costumes aren't cute unless it's Halloween, honey. For example: my vintage 501s, dark lip and newsboy cap feel throwback, but my sweater and boots properly anchor me in 2017.

    Got a favorite decade to pull inspiration from?

    Heleneisfor - Everlane sweater, Levis vintage 501 button fly, Loeffler Randall Greer bootie, Brixton fiddler hat , Ray-Ban Lennon sunglasses, NARS LaPaz lipstick, VERAMEAT wishbone necklace, Static hard as stone nailsHeleneisfor - Everlane sweater, Levis vintage 501 button fly,  Bottega Veneta cross body bag, VERAMEAT wishbone necklace, Static hard as stone nailsHeleneisfor - Everlane sweater, Levis vintage 501 button fly, Loeffler Randall Greer bootie, Brixton fiddler hat , Ray-Ban Lennon sunglasses, NARS LaPaz lipstick, VERAMEAT wishbone necklace, Static hard as stone nailsHeleneisfor - Everlane sweater, Levis vintage 501 button fly, Loeffler Randall Greer bootie, Brixton fiddler hat , Ray-Ban Lennon sunglasses, NARS LaPaz lipstick, VERAMEAT wishbone necklace, Static hard as stone nailsHeleneisfor - Everlane sweater, Levis vintage 501 button fly, Loeffler Randall Greer bootie, Brixton fiddler hat , Ray-Ban Lennon sunglasses, NARS LaPaz lipstick, VERAMEAT wishbone necklace, Static hard as stone nailsHeleneisfor - Everlane sweater, Levis vintage 501 button fly, Loeffler Randall Greer bootie, Brixton fiddler hat , Ray-Ban Lennon sunglasses, NARS LaPaz lipstick, VERAMEAT wishbone necklace, Static hard as stone nailsHeleneisfor - Everlane sweater, Levis vintage 501 button fly, Loeffler Randall Greer bootie, Brixton fiddler hat , Ray-Ban Lennon sunglasses, NARS LaPaz lipstick, VERAMEAT wishbone necklace, Static hard as stone nailsHeleneisfor - Everlane sweater, Levis vintage 501 button fly, Loeffler Randall Greer bootie, Brixton fiddler hat , Ray-Ban Lennon sunglasses, NARS LaPaz lipstick, VERAMEAT wishbone necklace, Static hard as stone nailsHeleneisfor - Everlane sweater, Levis vintage 501 button fly, Loeffler Randall Greer bootie, Brixton fiddler hat , Ray-Ban Lennon sunglasses, NARS LaPaz lipstick, VERAMEAT wishbone necklace, Static hard as stone nails
    Details:
    Everlane sweater
    Levi's jeans
    Loeffler Randall booties
    Brixton hat
    NARS lipstick in LaPaz
    Static Nails in Hard as Stone
    Bottega Veneta bag


    Photos by Allie Mackin.

    Click to shop:

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    heleneisfor glossier priming moisturizer rich super pure serum haloscope helene

    You guys probably all know by now that I am a Glossier girl😀👋 (click the link in the right hand side column to shop with me!). I talked about here and here, and I keep being excited to rep for a brand that I'm really, really keen on.

    I do get a ton of questions about what my favorites are and requests for recommendations (keep 'em coming!), so I figured I would list a a few of my top products here with a quick explanation for why they're on regular rotation. Don't forget that when you shop with me you'll get 20% off and free shipping on your first order ☺️.

    MEGA GALAXY GREENS AND MOISTURIZING MOON MASK
    I'm obsessed with masking, it's true. I blame it on aging, but it's also part of my holistic approach. These 2 masks fulfill different complexion needs that will leave your skin feeling super happy. The Moon Mask is a shot of hydration that makes your skin bright and soft, while the Mega Galaxy Greens is purifying and vitamin-filled. I use both about twice a week.

    MILKY JELLY
    Confession: I was actually skeptical of this product before trying it. As a person who has been inflicted with not-so-great, ultra sensitive skin since I hit puberty (ugh), it takes a lot for me to stray from my tried and true cleansers. The slightest deviation can wreak immediate havoc. WELL. Let me tell you. This is my #1 favorite Glossier product of all time. It is simply amazing, I cannot stress it enough. It's soooo gentle, it removes eye makeup, which eliminates the makeup remover step, and it leaves the skin as soft as a baby's bottom and clear clear clear, bright bright bright (like a diamond! ok maybe not). I never break out when I'm using this cleanser, but more miraculous even is that I always get compliments on my skin, which, let me tell you is not something I ever thought I would experience. It feels great.

    *NOTE: I must reiterate that this is my #1 favorite product in all of the line. I cannot recommend it enough!

    BOY BROW
    I have tried my fair share of eyebrow gels. Those things flake, or they're not thick enough and don't tame anything. Boy Brow is quite the opposite - it's basically perfect. The tint is not aggressive (I use the blond shade after I pencil them in with the Bobbi Brown brow pencil), and it provides long-lasting texture for your brows to frame your face as they were meant to do. This product is a game changer, especially now that they just came out with a clear version. Glossier answering all of your prayers, left right and center.

    *NOTE: this is my #2 favorite product in all of the line. Can't live without it.

    HALOSCOPE
    I'm obsessed with dewy skin and that's exactly what the Haloscope shades provide. I use all of them, including this holiday season's Moonstone (sadly, no longer available). The Topaz is slightly more like a bronzer, which I use in the crease of my cheeks as an attempt at a dewy contour, and then slather the rest of my face angles in the the lighter shades. I also gloss it over my collar bone, by breast bone, and I can't wait to extend that to my arms once summer comes back.

    BALM DOT COM
    This universal skin salve is my ultimate salvation. Hehe. For real though, not only is it the most ideal lip goo to keep your pout soft and plump, but as its tag line would suggest, it's pretty universal. I smother it on my elbows, feet, hands and over my knuckles when they crack in the wintertime for an instant remedy. In fact, as a lip color, I like to use Haloscope (in whatever shade I fancy at the time, they all work), topped with balm dot com. My favorite flavors are the coconut and the rose. So good.

    PRIMING MOISTURIZER RICH
    Holy heaven scent sent! This cream is everything. It's über rich without being oily and overbearing, it has a soothing and oh so subtle lavender smell, it literally makes you glow upon application, and despite its thickness, it still ultimately preps your skin for makeup. That said, I do like to use it as a night cream. Did I mention it makes you glow?

    I have other favorite in the line (see: Super Bounce + Super Pure serums, Perfecting Skin Tint, Stretch Concealer, Generation G in Cake), but what you see above are my ultimate must-haves. What you should get if you're only getting introduced to Glossier. Also note that I'm much more skincare-focused than makeup-oriented. As I mention in my intro video, I have a very holistic approach to beauty and skincare, and firmly believe that how you feel on inside is reflected on the outside. Treat yourself well and it will show on your face!

    Now time to try all the products (with 20% off + free shipping on your first order) and let me know which ones are your favorite too. 🤗

    heleneisfor glossier moisturizing moon mask megagalaxy greens wallyface heleneheleneisfor glossier priming moisturizer rich heleneheleneisfor glossier priming moisturizer rich super pure serum haloscope helene skincareheleneisfor glossier moisturizing moon mask megagalaxy greens skincare wallyface helene

    GET YOUR GLOSSIER NOW WITH 20% OFF + FREE SHIPPING!

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  • 02/12/17--13:52: V Is for Versatility
  • heleneisfor Cienne NY dress tunic, Loeffler Randall snake print booties, Brooklyn Heights

    The best pieces you'll ever have in your wardrobe are the ones that can play multiple roles. Those are my personal favs because their versatility means that you can wear them on repeat without feeling repetitive.

    That's precisely why I can't get enough of this Cienne dress. Is it a dress? Or a tunic? It's both! It can be worn with pants, layered over a shirt, on its own, tied in the front, or in the back. It's as much a summer piece as it is a winter one, case in point: these photos.

    The kicker? It can also be dressed up or dressed down, making it pretty much one of the most perfect garments I own. Can't wait to wear it in the summer without long sleeves and some vans.

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    Details:
    Cienne NY dress
    Loeffler Randall booties

    Get my look:

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    Clarins Instant Beauty Perfectors


    As you guys know very well, I belong to the unfussy club. I hate it when things are too complicated, I really dislike complicated processes, and I am highly averse to anything finicky. Especially when it comes to style and beauty. Call me boring, but I like to think of it as pragmatic. And most of all, efficient.

    Seriously though, riddle me this: why make things complicated when they can be simple? Exactly.

    That's why I was super keen on this new project. Clarins challenged me to create a beauty look using some of their cosmetics from their #instantbeautyperfectors, the whole premise tying into looking beautiful and put-together when you just realistically don't have much time to dedicate to a huge makeup routine every morning.

    It was without an ounce of hesitation that I promptly accepted the mission, duh. Rushing? No time? Still cares about one's appearance? That is my jam, yo!


    Clarins Instant Beauty Perfectors heleneisfor fashion over reason Clarins Instant Beauty Perfectors heleneisfor fashion over reason Clarins Instant Beauty Perfectors heleneisfor fashion over reason


    It actually took me no more than 5 minutes to put this makeup look together, and the results were pretty darn fresh. First I'll give you a breakdown of what I used, then I'll show you the full reveal at the bottom.

    Here's how it went:

    1. Instant Smooth Perfecting Touch
    I've never seen a cream like this, it was like a velvety concoction on my skin that fixed all of its visible flaws and made the application of foundation more flawless. Wow.

    2. The Instant Light Brush-On Perfector
    A concealer that also illuminates? Sign me up! Applied this under my eyes for a brightening look, which surprisingly (and delightfully) made me look more awake.

    Heleneisfor Clarins The Instant Light Brush-On Perfector Heleneisfor Clarins The Instant Light Brush-On Perfector Heleneisfor Clarins The Instant Light Brush-On Perfector


    3. Face Contouring Palette
    Full disclosure: I'm not the best at contouring. I always seem to get it wrong, and now I know why - I think it's all in the brush. This palette comes with a brush that has a shape I've never seen before, but it turned out to be the most ideal configuration to sweep your face from every angle. The compact has 3 colors: a lighter shade for illumination, a bronze shade for contouring, and then a blush color for your apples. Basically the perfect 3-part formula to add dimension to your face.

    Heleneisfor Clarins Face Contouring Palette Instant Beauty PerfectorsHeleneisfor Clarins Face Contouring Palette Instant Beauty PerfectorsHeleneisfor Clarins Face Contouring Palette Instant Beauty Perfectors


    4. Supra Volume Mascara
    Oooooohhh kayyyyy. You guys. I've been using this mascara for a couple of weeks now and it's a total game-changer. Take my word for it, I am absolutely obsessed.

    5. Instant Light Natural Lip Perfector
    Last but ever so not least, a pretty peachy glimmery shade that comes in a cushiony stick for a flawless application to complete the whole thing. I felt oh so like a better version of little old me.

    Heleneisfor Clarins Instant Light Natural Lip Perfector Heleneisfor Clarins Instant Light Natural Lip Perfector

    The combo of these 5 items are everything I love in makeup: natural, light, looking like myself only better, and super quick and practical to get me out the door in a flash in the morning. At night I would add a stroke of liner from the 4-Colour All-in-One Pen, which has 4 different crayon hues to choose from, one of them actually being a lip liner (how retro).

    Here's how it all looked after applying all five above mentioned products:

    Clarins Instant Beauty Perfectors Heleneisfor Fashion Over ReasonHeleneisfor Clarins Instant Beauty Perfectors

    Side note: I've also been using the Hydra-Essential cream that I previously talked about, every single day, and it's everything I've ever dreamed of in a moisturizer. My skin is super happy.

    *Disclaimer*Clarins has generously provided the products for this sponsored post and I cannot wait to use them all up!


    Get the products for yourself to experience how great they are:


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  • 02/26/17--09:49: Lady in Red
  • heleneisfor, reformation silk dress, reformation turtleneck, classic vans, vansgirls, ray-ban lennon sunglasses, new york city tribeca

    A recurring thing that I get asked a lot is how to keep your wardrobe feeling fresh without constantly buying new pieces. I kinda broached this topic a few weeks ago, which seems to have resonated with a lot of you, so I'm back at it again with yet another dress.

    Not only am I into multi-tasking garments, but I'm also a big fan of the unexpected. So what does one do when the holidays are far in the rearview mirror and you still have all those pretty shiny pieces that you may or may not have shelled out beaucoup bucks for, but that you'd still like the opportunity to don post-retox season? You do something unexpected.

    It's in that spirit that I bring you the layering option, ladies. This slinky red little number is the dress I wore for New Year's Eve, and while it may seem like the type of item that's a one-and-done, I don't personally believe in one night stands with outfits. So I slapped on a basic-but-not-basic turtleneck to layer underneath and threw on my trusty Vans in lieu of heels. And the dress, while still fancy, became just a really rad daytime look.

    How do you recycle your fancy ensembles?


    - Photos by Yael Steren -
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    Details:
    Reformation dress
    Reformation turtleneck
    Vans sneakers
    Vintage faux fur coat

    Click to shop:

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    Glossier Boy Brow clear, heleneisfor, fashion over reason, beauty guru

    This title reads like the chronicles of my life, in a nutshell.

    Buckle down, cause it's a long one. But it's fun, if you're into laughing at someone else's misery or if you like a good comeback story.

    A girl's relationship with her eyebrows might in theory sound incredibly shallow, but in practice is a very real, emotionally-charged journey that can best be described as a rollercoaster of feelings. If you're a girl not born with perfect face-framers, then you understand. And even more so if you came of age in the 90s.

    So, let me tell you about the horrifying things I put my eyebrows through, and how I came back from the brink of a burning demise to finally claim my little stake in the exclusive pocket of population that feels good about their brows.

    First things first, my eyebrows are quite light. I'm a pretty fair-skinned person (surprise!) and a natural blond (nothing wrong with enhancing what nature gave you with a few highlights, cough, clears throat). This seemingly banal fact was actually the beginning of my downfall. When I was a young child, I happened upon a razor in my parents' bathroom and decided it would be a good idea to "test it out". Spoiler alert: it was not a good idea.

    One swipe on one eyebrow did the trick, and being the symmetry fan that I am, I went ahead and swiped the other one right off. I rationalized that at least things were still equal on both sides of my face. Yup, you can laugh, my 8-year-old self deserves a good mockery. I actually didn't think it was that obvious because I figured my eyebrows were barely noticeable to begin with. Wrong again.

    The second my mother laid eyes on me post-grooming, she screeched in horror. Not my finest moment. To make matters worse, they grew back uneven, with the right side sporting a lovely scar in its very center. Actually, I never confirmed that it was a scar -- it could have also just been a bald spot that formed, perhaps in self defense, no one will ever really know.

    Glossier Boy Brow clear, heleneisfor, fashion over reason, beauty guru

    So, from there I grew into an awkward pre-teen with really no hairs to properly frame my face. I didn't really think much of it because I wasn't really into beauty until I was about 14. Which was the second unraveling of my facial follicle lyfe.

    I hate to age myself, but this was the late 90s. And thin was in for sourcils. My brow goals were like, Drew Barrymore meets Gwen Stefani -- the finest stage in all my brow existence, but far from my finest, if you know what I mean. It's pretty disheartening to look at images from that era because my heart aches every time I see what sat above my peepers (or didn't, rather) for what was a far too extended period of time.

    But why on Earth would one extend such a phase, you might ask? Well, kids, let this be a lesson that you will never have to learn the hard way like this sucker did: the more you over-pluck, the more your hair will just desert you and leave you in the dust. It took years to get my shit together again: first to get my hair to grow back after I reached peak Pam Anderson arches (ugh), second, to get a decent shape to return after my mishap with the razor. And finally, to get my hair to a shade that wasn't reminiscent of Lara Stone circa her Givenchy days. Darker hair is one thing I can thank aging for, I suppose.

    This is where things started to turn around for me. Finally, a light at the end of the tunnel!

    A few things have contributed to my successful brow turn. First, everyone's favorite frenemy was on my side: time. As in tick tock, suffering through abundant clock rotations heals everything. Secondly, I discovered the Bobbi Brown eyebrow pencil, which I use for filling. And thirdly: Glossier's Boy Brow. After experimenting with most eyebrow gels on the market and being constantly disappointed (flaking, ew no thanks), the Boy Brow was basically sent from heaven and enabled my eyebrows to enter the next phase of their existence. Aka, to start living their best life.

    You see, Glossier's Boy Brow is a pomade, not a gel, and can be used to add both tint and texture to your forehead follicles. That means no flaking and long-lasting. I typically use the blond shade after the Bobbi Brown pencil and guess what?! I ACTUALLY GET COMPLIMENTS ON MY EYEBROWS. If you read my spiel above, you can understand how crazy that sounds.

    A clear version of the Boy Brow just recently launched (and is pictured here), which goes on white cause it's a pomade, but dries completely invisible. This is an ideal option for the girls who were already blessed by nature with perfect bushy brows, and that only need extra grooming and texture. Grr I hate you. Just kidding.

    So there you have it, ladies. It's been quite an ordeal to get to where my eyebrows and I are today, and I thank my patience and Glossier. Now it's time for you to get your own Boy Brow to begin your revolutionary eyebrow journey. Shop through my profile to get 20% off and to see which other products I can't live without (a detailed breakdown of my favorite Glossier products can be found here).

    And if you have any questions (or are in need of eyebrow emotional support), email me-- we'll talk.

    Glossier Boy Brow clear, heleneisfor, fashion over reason, beauty guru

    GET YOUR BOY BROW + 20% OFF!



    Photos by Ian Rusiana.

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  • 03/13/17--19:39: Northeast Problems

  • heleneisfor, noreaster, brooklyn, zady coat, need supply boyfriend sweater, Ganni boots, Warby Parker Dorothy sunglasses, wallyface

    Well, here we are, folks: mid-March and struck by the biggest snow storm of the season. *Eye roll*.

    Just when you think you're out of the woods, you remember that winter is indeed still out there and ready to pounce at any given moment. Although I'll admit that it can get pretty beautiful, I personally am not a fan.

    But you can clearly see in these photos who loving snow life: Wallyface. My little baby who wears his winter coat 365 days out of the year lives for snow storms.

    And because of that, it makes living through Northeast blizzards a little less painful.

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    Details:
    Zady coat
    Ganni Boots
    Warby Parker sunglasses

    Get the look:


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  • 03/23/17--20:45: A Requiem for Winter
  • heleneisfor Edun sweater, Sea New York jeans, Matt Bernson booties, Vintage coat, Sephora lip stain, Warby Parker Dorothy sunglasses

    As we officially enter the last week of March, I'd like to formally tell winter to fuck off, pardon my french. To be honest, the season wasn't completely terrible, I feel like Mother Nature spared us for the most part. But for some reason, March has been really annoying and decided to throw a blizzard our way, nbd.

    Hopefully these will be my final winter pics for you, and I'm going out with a bang! And by bang I mean this ridiculously amazing knit sweater from Edun. Can you even with those metal loops?! Swoon, I know.

    It kept me warm all winter long, but now I'm ready to say "Bonjour!" to my cutoffs, thankyouverymuch.

    heleneisfor Edun sweater, Sea New York jeans, Matt Bernson booties, Vintage coat, Sephora lip stain, Warby Parker Dorothy sunglassesheleneisfor Edun sweater, Sea New York jeans, Matt Bernson booties, Vintage coat, Sephora lip stain, Warby Parker Dorothy sunglassesheleneisfor Edun sweater, Sea New York jeans, Matt Bernson booties, Vintage coat, Sephora lip stain, Warby Parker Dorothy sunglassesheleneisfor Edun sweater, Sea New York jeans, Matt Bernson booties, Vintage coat, Sephora lip stain, Warby Parker Dorothy sunglassesheleneisfor Edun sweater, Sea New York jeans, Matt Bernson booties, Vintage coat, Sephora lip stain, Warby Parker Dorothy sunglassesheleneisfor Edun sweater, Sea New York jeans, Matt Bernson booties, Vintage coat, Sephora lip stain, Warby Parker Dorothy sunglassesheleneisfor Edun sweater, Sea New York jeans, Matt Bernson booties, Vintage coat, Sephora lip stain, Warby Parker Dorothy sunglassesheleneisfor Edun sweater, Sea New York jeans, Matt Bernson booties, Vintage coat, Sephora lip stain, Warby Parker Dorothy sunglassesheleneisfor Edun sweater, Sea New York jeans, Matt Bernson booties, Vintage coat, Sephora lip stain, Warby Parker Dorothy sunglassesheleneisfor Edun sweater, Sea New York jeans, Matt Bernson booties, Vintage coat, Sephora lip stain, Warby Parker Dorothy sunglassesheleneisfor Edun sweater, Sea New York jeans, Matt Bernson booties, Vintage coat, Sephora lip stain, Warby Parker Dorothy sunglassesheleneisfor Edun sweater, Sea New York jeans, Matt Bernson booties, Vintage coat, Sephora lip stain, Warby Parker Dorothy sunglassesheleneisfor Edun sweater, Sea New York jeans, Matt Bernson booties, Vintage coat, Sephora lip stain, Warby Parker Dorothy sunglasses
    Details:
    Edun sweater
    Sea New York jeans
    Matt Bernson booties
    Vintage coat
    Warby Parker sunglasses
    Sephora lip

    Click to shop:

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    Tree Hut Shea Botanicals, skincare, beauty, Purifying Cleansing Gel, Exfoliating Mud Mask, Renewing Night Cream

    You guys are all well aware of my affinity for sustainability in fashion – I’ve hailed it over and over as one of my core values on this very blog. In fact, all of my choices are impacted by my ethical and environmental standards, a principle that extends organically into all aspects of my life.

    I’ve found that the more I educate myself on the products and regulations that are out there, the more I cling onto these values, especially when it comes to my beauty routine. I now only seek out products that fall under the spectrum of my rigid criteria for what’s good enough to put on my skin.

    That means that when I find something really good, you best believe that I’m not keeping it for myself. I recently got into Tree Hut’s new skincare line, particularly the Purifying Cleansing Gel, the Renewing Night Cream, and the Exfoliating Mud Mask (my fav! It’s so so good. You guys know I love a good mask).

    It’s a new skin routine I just started and I’m in love with it for many reasons. First because the products are effective and made with all-natural botanicals, and second because they smell oh so divine. They all have that luxurious sensation, but they don’t feel overly precious, which is exactly my vibe.

    Let’s break it down.

    Tree Hut Shea Botanicals, skincare, beauty, Purifying Cleansing Gel, Exfoliating Mud Mask, Renewing Night CreamTree Hut Shea Botanicals, skincare, beauty, Purifying Cleansing Gel, heleneisfor, fashion over reason, Helene Heath

    1. I start with the Purifying Cleansing Gel. It’s super gentle but it’s also thick and rich, which leaves my skin feeling like all the impurities are being washed out of it. Ok, so you know how some cleansers can make your skin feel super tight and stripped post-wash? This guy is the complete opposite of that: after rinsing, your skin feels bouncy, supple, and just simply really frickin’ great.



    Tree Hut Shea Botanicals, skincare, beauty, Purifying Mud Mask, heleneisfor, fashion over reason, Helene Heath 1


    2. After cleansing, I mask. I’m obsessed with masking, you guys know it, I can’t shut up about it when I talk about skincare! it’s one of my favorite things to do at night, especially as I age 🙄.


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    The Tree Hut Exfoliating Mud Mask is amazing for many reasons. The clay consistency feels super purifying and contains little specks inside that give the sensation of gentle exfoliation while applying. It doesn’t dry really tight like some mud masks do, so you also feel like it’s infusing your skin with moisture.


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    And finally, it smells heavenly, which makes for a really relaxing spa-like sesh while you have it on.



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    3. Once the mask is all rinsed off, I finish off the ritual with the Renewing Night Cream, aaaahhh it’s like a pillow on your cheeks! It’s this perfect blend of density and lightness for that seamless absorption. It doesn’t feel greasy and overwhelming like a lot of night creams do. Instead, it’s smooth and hydrating, and also super soothing thanks to the chamomile components.


    Tree Hut Shea Botanicals, skincare, beauty, Purifying Cleansing Gel, Exfoliating Mud Mask, Renewing Night Cream

    My skin type is normal, but EXTREMELY sensitive. I have to be very weary of what I put on it because anything with an iota of synthetic just makes it spiral into big time irritation mode. Not pretty.

    It’s so important to me to find products like these that are comprised of natural, clean ingredients. Not only is it effective, but it’s just better for you. So literally, why not seek those properties out? It’s something you can feel good about and that also leaves you feeling good. Self-pampering sans the fuss – sign me up.

    I always talk about how less is more. And these 3 Tree Hut products fulfill that prophecy.

    Now go ahead and give them a try to see for yourself!



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    S'well New York City bottle, heleneisfor, fashion over reason

    Hardly anything pains me more in this life than having to buy a plastic water bottle to quench my thirst. It was something I would do occasionally, only if I was extremely parched and out of other options. Well, I can cease my lamenting: this is a predicament I will never find myself in again.

    Cause I got myself two S'well bottles and my life has been improved, along with the planet's.

    There's something super magical about these bottles because they will keep the liquid that you fill them with at the right temperature. I couldn't stop gleefully proclaiming out loud (at the exasperation of my poor husband) something along the lines of "holy shit, this water is still ICE COLD!" nearly 24 hours after the bottle had been topped. "Imagine the possibilities with wine this summer!" I couldn't stop saying.

    Bottom line: these bottles are all kinds of amazing, they're sustainable, stylish, cater to your my wino inclinations, and don't actually weigh much, so they'll seamlessly integrate your existence without incurring any shoulder pain from extra handbag poundage.

    As you can see from these pics, my S'well bottles have been going pretty much everywhere with me.

    And head to their blog to read a fun interview I did with them about my favorite local spots in New York City!

    S'well New York City bottle, heleneisfor, fashion over reasonS'well New York City bottle, heleneisfor, fashion over reasonS'well New York City bottle, heleneisfor, fashion over reasonS'well New York City bottle, heleneisfor, fashion over reasonS'well New York City bottle, heleneisfor, fashion over reasonS'well New York City bottle, heleneisfor, fashion over reasonS'well New York City bottle, heleneisfor, fashion over reasonS'well New York City bottle, heleneisfor, fashion over reasonS'well New York City bottle, heleneisfor, fashion over reason

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  • 05/07/17--09:31: Spring Fever Remedies
  • Brixton fiddler hat, Warby Parker Dorothy sunglasses, Cienne NY Sylvie sweater, Chloe flowy dress, Chloe boots, Brooklyn Heights, NYC

    It's that time of year again when dressing becomes a precarious adventure, never knowing if the weather will cooperate. Extreme temperature fluctuations can render even the most seasoned of style experts incapacitated when getting dressed. Rain, cool winds, intense sunshine, Mother Nature lets it fly in all different directions once springtime hits.

    The silver lining is that we're almost out of the woods as we're pushing mid-May, but I will leave you with this infallible styling trick that every woman should keep in their back pocket: layers, layers, layers.

    Take for example this look, a chunky sweater overtop a flowy dress. If it gets too hot I can remove the sweater and the tights. On the other hand, if it gets chillier, all I need to do is add a jacket. Going out in just a t-shirt during this shaky period of the year could potentially come at the detriment of your comfort.

    Just keep that in mind, friends.

    Brixton fiddler hat, Warby Parker Dorothy sunglasses, Cienne NY Sylvie sweater, Chloe flowy dress, Chloe boots, Brooklyn Heights, NYCBrixton fiddler hat, Warby Parker Dorothy sunglasses, Cienne NY Sylvie sweater, Chloe flowy dress, Chloe boots, Brooklyn Heights, NYCBrixton fiddler hat, Warby Parker Dorothy sunglasses, Cienne NY Sylvie sweater, Chloe flowy dress, Chloe boots, Brooklyn Heights, NYCBrixton fiddler hat, Warby Parker Dorothy sunglasses, Cienne NY Sylvie sweater, Chloe flowy dress, Chloe boots, Brooklyn Heights, NYCBrixton fiddler hat, Warby Parker Dorothy sunglasses, Cienne NY Sylvie sweater, Chloe flowy dress, Chloe boots, Brooklyn Heights, NYCBrixton fiddler hat, Warby Parker Dorothy sunglasses, Cienne NY Sylvie sweater, Chloe flowy dress, Chloe boots, Brooklyn Heights, NYC
    Details:
    Cienne NY sweater
    Chloé dress
    Chloé boots
    Brixton hat
    Warby Parker Dorothy sunglasses
    Kaufmann Mercantile straw bag

    Get my look:

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  • 06/05/17--16:07: Sunny Side Up
  • fashion over reason, etre cecile sunny side up sweatshirt, vansgirls, classic vans, tummy voyageur leather backpack

    I like to think of myself as a pragmatic realist. I'm not an overly bubbly person, but I'm not particularly negative either. I tend to approach things with skepticism but ultimately give every situation a fair shot to be assessed without bias.

    Somehow, though, when you're wearing a joyful sweatshirt that reads Sunny Side Up on the back, it's a bit impossible to not feel a tad more enthusiastic than usual. Especially so when the sun is shining bright after a particularly drawn out and rainy spring.

    What else is contributing to this pep in my step? This super practical Tumi leather backpack and my favorite Glossier Generation G shade (zip). A subtle pop of color that complements the rays on my face perfectly.

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    Details:
    Être Cécile sweatshirt
    ASOS jeans
    Tumi Voyageur Calais leather backpack
    Vans sneakers
    COS earrings
    Levi's mens trucker denim jacket
    Ray-Ban sunnies
    Glossier Generation G in Zip



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  • 06/18/17--07:50: Summertime Red
  • heleneisfor x aritzia brooklyn Wilfred Free Huang Blouse, Cienne New York pants, Vansgirls Old Skool sneakers, Warby Parker Dorothy sunglasses

    I haven't worn much color in the past few years. Something about bright hues and over-saturation that made my eyes hurt. It might sound harsh, but I couldn't help it - If the tones felt too busy, I didn't feel much like myself when donning them.

    Which made for a wardrobe comprised of quiet shades of neutral and a ton of denim. Not necessarily a bad thing.

    But something funny happened this year, as I began to feel an attraction for colors that hadn't been on my radar for years. And while I've always randomly had a soft spot for red, this Aritzia top has recently reignited my flame for it.

    Red is what I'll be wearing all summer long.

    heleneisfor x aritzia brooklyn Wilfred Free Huang Blouse, Cienne New York pants, Vansgirls Old Skool sneakers, Warby Parker Dorothy sunglassesheleneisfor x aritzia brooklyn Wilfred Free Huang Blouse, Cienne New York pants, Vansgirls Old Skool sneakers, Warby Parker Dorothy sunglassesheleneisfor x aritzia brooklyn Wilfred Free Huang Blouse, Cienne New York pants, Vansgirls Old Skool sneakers, Warby Parker Dorothy sunglassesheleneisfor x aritzia brooklyn Wilfred Free Huang Blouse, Cienne New York pants, Vansgirls Old Skool sneakers, Warby Parker Dorothy sunglassesheleneisfor x aritzia brooklyn Wilfred Free Huang Blouse, Cienne New York pants, Vansgirls Old Skool sneakers, Warby Parker Dorothy sunglassesheleneisfor x aritzia brooklyn Wilfred Free Huang Blouse, Cienne New York pants, Vansgirls Old Skool sneakers, Warby Parker Dorothy sunglassesheleneisfor x aritzia brooklyn Wilfred Free Huang Blouse, Cienne New York pants, Vansgirls Old Skool sneakers, Warby Parker Dorothy sunglassesheleneisfor x aritzia brooklyn Wilfred Free Huang Blouse, Cienne New York pants, Vansgirls Old Skool sneakers, Warby Parker Dorothy sunglassesheleneisfor x aritzia brooklyn Wilfred Free Huang Blouse, Cienne New York pants, Vansgirls Old Skool sneakers, Warby Parker Dorothy sunglasses
    Details:
    Aritzia top
    Cienne NY pants
    Vans sneakers
    Etsy Earrings
    Ray-Ban sunglasses

    Click to shop:

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    Taste the Style, Postmates, Morgan Lane, Vanessa Granda

    I got together with Taste the Style for a fun girl's night in with the lovely Shelby and Tesa. We frolicked around in Morgan Lane PJs, ordered Postmates, got pretty with Glamsquad, and had a blast.

    Check out the post and the interview on Taste the Style!

    Photographed by Vanessa Granda.

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    Get yourself some Morgan Lane sleepwear:

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  • 07/07/17--05:35: Summoning the Sunshine
  • Edit the brand, Matt Bernson sandals, Warby Parker Dorothy sunglasses, heleneisfor, Tulum Mexico

    This summer has brought on some strange weather, to put it mildly. First, spring never really happened as we were hit with an unusually lengthy heatwave in May. This random scorcher was sandwiched between really obnoxious rainy periods. June's been ok, but the temperatures haven't climbed as high as we're used to, and we've hardly seen a week go by without drops falling from the sky. Womp womp.

    I suppose this is the kind of flip-flopping that makes you appreciate the really nice days, ain't it? I could still do without, though.

    You're probably wondering what this rant about Mother Nature's offerings has anything to do with this super fun striped two-piece ensemble that seems to have been captured somewhere slightly exotic. Well, everything, because it summons the sunshine. It's also a great candidate for both a summer uniform and special occasion garb. It's perfect for a night out if worn with heels, as well as for casual daywear if worn with my trusty Vans or a pair of flat sandals.

    Now if we could only start getting a little consistency from the weather.

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    Details:
    Edit the brand two piece
    Matt Bernson Ceylon sandals
    Warby Parker Dorothy sunglasses

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  • 07/13/17--14:50: Summertime Play Time
  • heleneisfor x aritzia, tibi kari buckle sandals, wyeth eyewear

    There are 2 topics that I constantly hammer you guys about on this blog: my love for summertime (especially in the city) and the importance of versatility.

    Take for example this casual ensemble comprised of what could be the most hot weather-friendly pieces that can still make anyone look pulled together during a heat wave. The below demonstration of a simple shoe swap changing up the whole vibe is what I speak of when I discuss the very vital subject of multitasking outfits.

    With the Vans at my feet, I'm a bundle of daytime playtime, while the cherry Tibi sandals read more chic and ready for a post-grind aperol spritz on a rooftop terrace.

    Catch my drift?

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    heleneisfor x aritzia, tibi kari buckle sandals, wyeth eyewear
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    Details:
    Aritzia top & shorts
    Wyeth Eyewear sunnies
    Etsy earrings
    Vans sneakers
    Tibi sandals

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