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Listen to your heart.
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  • 07/07/17--05:35: Summoning the Sunshine
  • Edit the brand, Matt Bernson sandals, Warby Parker Dorothy sunglasses, heleneisfor, Tulum Mexico

    This summer has brought on some strange weather, to put it mildly. First, spring never really happened as we were hit with an unusually lengthy heatwave in May. This random scorcher was sandwiched between really obnoxious rainy periods. June's been ok, but the temperatures haven't climbed as high as we're used to, and we've hardly seen a week go by without drops falling from the sky. Womp womp.

    I suppose this is the kind of flip-flopping that makes you appreciate the really nice days, ain't it? I could still do without, though.

    You're probably wondering what this rant about Mother Nature's offerings has anything to do with this super fun striped two-piece ensemble that seems to have been captured somewhere slightly exotic. Well, everything, because it summons the sunshine. It's also a great candidate for both a summer uniform and special occasion garb. It's perfect for a night out if worn with heels, as well as for casual daywear if worn with my trusty Vans or a pair of flat sandals.

    Now if we could only start getting a little consistency from the weather.

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    Details:
    Edit the brand two piece
    Matt Bernson Ceylon sandals
    Warby Parker Dorothy sunglasses

    Click to shop:

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  • 07/13/17--14:50: Summertime Play Time
  • heleneisfor x aritzia, tibi kari buckle sandals, wyeth eyewear

    There are 2 topics that I constantly hammer you guys about on this blog: my love for summertime (especially in the city) and the importance of versatility.

    Take for example this casual ensemble comprised of what could be the most hot weather-friendly pieces that can still make anyone look pulled together during a heat wave. The below demonstration of a simple shoe swap changing up the whole vibe is what I speak of when I discuss the very vital subject of multitasking outfits.

    With the Vans at my feet, I'm a bundle of daytime playtime, while the cherry Tibi sandals read more chic and ready for a post-grind aperol spritz on a rooftop terrace.

    Catch my drift?

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    Details:
    Aritzia top & shorts
    Wyeth Eyewear sunnies
    Etsy earrings
    Vans sneakers
    Tibi sandals

    Shop the look:


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  • 07/23/17--12:20: Nordstrom Anniversary Sale
  • The Nordstrom anniversary sale comes around twice a year and it's a treasure trove of deals. I couldn't resist selecting some sale picks to help you guys take advantage of this epic retail moment. Below are my top selects from the blowout, aka your autumn shopping prepper. The sale is on now, so no time to lose.


    SHOES



    JACKETS



    DRESSES



    TOPS



    ROMPERS/JUMPSUITS



    SKIRTS



    DENIM



    ACCESSORIES



    BEAUTY



    FITNESS







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    heleneisfor x davis tisdale vintage, new york city, wary parker dorothy sunglasses, gap denim skirt, marrais asa sandals

    I've had a soft sport for vintage ever since I've had an opinion about my style. One of my best friends introduced me to thrifting when we were in middle school and I never looked back. In fact, the obsession grew to new heights thanks to the rise of eBay and its vintage shop community. We're all familiar with the Nasty Gal story, are we not? Smack dab in the middle of that subculture, there I was, relentlessly placing bids on the vintage pieces I had to have, night after night.

    Before long I had implemented a forced self-ban, as my PayPal balance wasn't budging from the red. As my style grew and my fashion philosophy evolved, a hefty part of my wardrobe today remains comprised of secondhand treasures that I've either cherished for years, or that are new and exciting finds.

    The only caveat with my vintage infatuation is that (real real talk) I actually hate shopping. I know, this might come as a shock to all of you, but it's the truth: I really can't be bothered. I like buying stuff, but the search part to me is tedious, and I have no patience for it. Doubly so for finding that epic can't-live-without secondhand needle in a haystack. No matter how much I love wearing those kinds of pieces.

    Certainly you guys relate to this? That's why I'm obsessed with David Tisdale vintage. Not only is founder Elizabeth the loveliest of humans, but her eye for unearthing the raddest pieces is unparalleled. What I'm getting at is that she does all the curating work for you so that you don't have to sift through mountains of old threads to get to your treasure.

    I can personally attest that she's found me many a treasure, this red linen MaxMara number being one of them. I meannnn. Go ahead and see for yourself.

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    Details:
    Davis Tisdale vintage top (label: MaxMara)
    Gap denim skirt
    Vintage Armani belt
    Marais USA sandals
    Warby Parker sunnies
    Bag from Mexico (no name)
    Etsy earrings

    Shop the look:


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  • 08/09/17--18:40: Summer in the City
  • realisation par valentina dress, heleneisfor, chanel pumps


    I found the perfect summer uniform: this super light silk, rusty red polkadot number. It can be dressed up, it can be dressed down, it takes little to no place in a suitcase, it's perfect for both the beach and the concrete, and best of all: it's super easy.

    Been living in this Réalisation Par frock and I'm so obsessed that I've already started eyeing other pieces to add to my wardrobe.

    You just can't beat a little summer dress when the dog days are here. What's your favorite thing to wear?

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    Details:
    Réalisation Par dress
    Chanel pumps
    8 Other Reasons earrings
    Ray-Ban sunglasses

    Shop my look:

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  • 08/16/17--16:59: Forest Fairy
  • heleneisfor x aritzia slip dress, Vanessa Mooney tassel earrings, Soludos sandals

    I've discussed at length the ease and multitasking nature of dresses in the summertime. You just cannot go wrong: they're cute, they're literally the least difficult item of clothing to put on while making its wearer look the most dressed up. Win win, for real.

    Another thing that I'm a big advocate for are contrasting elements. Case in point: a sexy slip dress paired with a sporty varsity bomber. Most perfect for chilly summer evenings in the country, I'll say.

    And that's how fast you can become a forest fairy with a little attitude.

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    Details:
    Aritzia slip dress
    Aritzia bomber jacket
    Soludos sandals
    Vanessa Mooney earrings
    Ray-Ban sunnies

    Shop the look!

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  • 08/22/17--15:02: Down by the Gatehouse
  • heleneisfor, faithfull the brand skirt, aritzia blouse, sol sana shoes, mohonk mountain house

    Every summer we descend upon a magical part of Upstate New York called Mohonk Mountain House (look it up). We're lucky to have ea family member with some ties to the place, which enables us to escape the city bustle whenever we need to recharge.

    It also happens to be an incredibly photogenic place. When we go up to the country to chill out for a few days, I like to keep things easy and breezy, chic and comfy. I mostly live in cutoffs and loose tees when we're in the cottage, but should we venture to the outside world it's all about unfussy threads like this outfit that will pull me together without much effort.

    No makeup necessary, either.

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    Details:
    Aritzia blouse
    Faithfull the Brand skirt
    Sol Sana sandals
    Ray-Ban sunnies

    Shop the look!

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  • 08/27/17--18:10: In the Name of the Rose
  • heleneisfor x aritzia, maryam nassir sadeh slides, lou & grey tee, Warby Parker Dorothy sunglasses, NYC style

    If someone would have told me a few years ago that I would wear pink dresses willingly as an adult woman, I probably would have called them crazy. Well, here we are now and I'm all over the multiple variations of rose that have permeated our collective psyche.

    In fact, I'm going to go as far as saying that pink dresses are the new LBDs and I'm making the case here dressed in one on an evening dinner escapade in Soho. It's even very multifunctional since it can be both dressed up and dressed down.

    Confession: I've worn a variation of this outfit with my trusty vans, with flat sandals, as well as well as with a dressier shoe like in these pics. It's basically the ideal getup.

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    Details:
    Aritzia dress
    Lou & Grey t-shirt
    Maryam Nassid Zadeh
    Warby Parker Dorothy sunglasses
    8 Other Reasons earrings

    Shop the look:

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  • 09/12/17--19:43: Nothing Short of Mellow
  • heleneisfor, realisation par yellow dress, Rare Atlantic Moroccan straw bag, Madewell Grecian sandals, santorini, Greece


    Don't adjust your computer screen. Yes, that is indeed a yellow dress I am wearing. Is this an identity crisis?! I can't even remember the last time I wore anything yellow, let alone a full on frock.

    But here I am and loving it. If you follow me on Instagram (which you should!), then you know I spent the last days of summer gallivanting about the Cyclades region and Hellenic country. I figured what could provide a better contrast to Greece's beautiful blue and white scenery than a pop of sunshine in the form of a bright, silky garment?

    And that's how I came to acquire my first yellow dress. And yes, it made me feel very mellow.

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    Details:
    Réalisation Par dress
    Madewell sandals
    Warby Parker sunglasses
    Rare Atlantic bag

    Shop the look!

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  • 09/23/17--10:12: Eye-Catcher
  • Aritzia Wilfred Mariette dress, Aritzia Little Moon Dianthus denim jacket, Donald J Pliner slides

    I surprised myself a few times this summer: I bought a yellow dress, I wore a ton of red (I mean, a ton), and now here I am in a bright print dress and pink shoes. Somehow I've been attracted to eye-catching pieces all summer long.

    That's the fun thing about style and trends: you can play around and adapt them to your personal fashion vibes. Not all of-the-moment fads are for everyone, but there's nothing wrong with going outside your usual realm to experiment with color ways and silhouettes that aren't already on your roster. So long as you feel great in them, that's the most important.

    Fall is here though... which means I might have to revert back to my beloved black-white-grey sartorial palette soon. Sorry not sorry.


    Pics by Yael Steren

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    Details:
    Aritzia dress
    Aritzia jacket
    Donald J. Pliner shoes
    Ray-Ban sunglasses
    Bag from Mexico

    Shop the look:

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  • 09/30/17--08:15: Autumn Farm Girl
  • heleneisfor, aritzia, sea new york, mohonk mountain house farm

    The end of summer is always a bit bittersweet. While it means that the hot season's joie de vivre and laissez-faire wardrobe is coming to an end to make way for shorter days and cooler nights, it also entails luxe cozy knit layering, fall harvest, and brown spirit tipples.

    I feel lucky to have grown up in the Northeast where we're blessed with four distinct seasons that evoke different sentiments. All of them conjure unique feelings of nostalgia. There's nothing like a late summer jaunt upstate (especially when the sun's rays still shine bright and warm in the daytime) to enjoy the best of what autumn has to offer. Farm and foliage fun.

    And maybe a pumpkin spice latte (or two).

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    Details:
    Aritzia top
    Sea New York jeans
    Donal J. Pliner shoes
    Ray-Ban sunglasses
    Kaufmann Mercantile bag

    Get the look with these stellar similar pieces:

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  • 10/14/17--13:04: Indian Summer
  • heleneisfor, chanel kitten heel mules, dior top, glossier generation g crush

    Not that we've had much of an autumn so far, but there is something very lovely about experiencing a sudden rise in temperature after the air cools down. You know, when the weather is perfectly conducive to light layering, open-toed shoes, and sheer clothing following dip.

    Fall is my favorite time of year in the city. There's something in the air that feels a bit magical and has this intangible quality that just makes you crave both adventure and activities of cocooning.

    Example: gallivanting about the Financial District for old school establishment patronage in my most fun-yet-businessy shoes. Low key fall vibes FTW.

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    Details:
    Dior sheer top
    Madewell jeans
    Chanel shoes
    Bottega Veneta bag
    Warby Parker sunnies
    Glossier lipstick

    Click to shop:

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  • 10/23/17--19:22: Jeans and a (Vintage) Tee
  • Heleneisfor davis tisdale vintage, joe's jeans, marc jacobs boots, brooklyn

    Very little gets me jazzed like silver boots and a vintage tee. Lucky for me, I've got both, and I plan on surfing into the cooler months while wearing multiple variations of this ensemble with added layers.

    I've mentioned so many times on this blog that I hate fussing and that when it's all said and done, I'm just a simple jeans and tee kind of lady. There's nothing I feel more comfortable and like myself in. While this combo doesn't exactly make for the most exciting getup, all I need is some sassy footwear to zhuzh everything up.

    And sassy footwear I've got.

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    http://bit.ly/2ivYBUZ
    Joe's Jeans denim
    Marc Jacobs boots
    Brixton hat


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  • 11/08/17--17:06: It's a Mod, Mod World
  • Aritzia Babaton 1 01, heleneisfor, Rebetto Michael Jackson shoes, Mejuri, Warby Parker Dorothy sunglasses, Brixton newsboy hat

    We all know that fashion is cyclical, but someone once told me that trends come back every 14 years. If you're feeling skeptical about that figure, just think about what's currently in style... point proven.

    That said, some vintage fads have become timeless. Think: the 60s, the 70s, potentially the 80s... Which is great news for me because most of my fashion role models are iconic women who left an indelible stylistic impact on these eras. Like the ladies that made mod famous- think: Twiggy, Jean Shrimpton, and Edie Sedgwick.

    As you can see here, I find them quite inspiring.

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    Details:
    Aritzia sweater
    Aritzia skirt
    Repetto shoes
    Brixton hat
    Warby Parker sunnies
    Bottega Veneta bag
    Mejuri necklaces

    Get the look:

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  • 11/26/17--17:27: Hey, Sunshine
  • heleneisfor x aritzia babaton 101, marc jacobs silver boots, want les essentiels yellow pouch

    Not gonna lie, I'm obsessed with the sun in every way there is. How it perks up my mood and fuels my motivation on the daily. With the warmth it delivers when the rays land on my skin. With the way it adds a golden touch to photos, especially during magic hour. I don't think a girl hailing from the great white north has ever loved sunshine as much as I have.

    But also how it adds a touch of color to an outfit comprised entirely of neutrals. Exhibit A.

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    Details:
    Aritzia top
    Aritzia pants
    Marc Jacobs boots
    Want les Essentiels pouch
    Raen sunglasses


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  • 12/18/17--18:17: Greetings, Earthlings
  • Heleneisfor fashion over reason, Aritzia babaton  blazer, Cienne NY dress, Marc Jacobs silver boots, Raen sunglasses

    There's something I find to be a little alien-like about these photos. I don't know if it's the monochromatic ensemble, the slicked back hair, or the cool and otherworldly concrete background, but to me, this vibe is so reminiscent of another planet.

    So this is your lesson of the day, friends: go monochromatic in a layered look to build an unexpected silhouette, and own that extraterrestrial sensibility.

    Heleneisfor fashion over reason, Aritzia babaton  blazer, Cienne NY dress, Marc Jacobs silver boots, Raen sunglassesHeleneisfor fashion over reason, Aritzia babaton  blazer, Cienne NY dress, Marc Jacobs silver boots, Raen sunglassesHeleneisfor fashion over reason, Aritzia babaton  blazer, Cienne NY dress, Marc Jacobs silver boots, Raen sunglassesHeleneisfor fashion over reason, Aritzia babaton  blazer, Cienne NY dress, Marc Jacobs silver boots, Raen sunglassesHeleneisfor fashion over reason, Aritzia babaton  blazer, Cienne NY dress, Marc Jacobs silver boots, Raen sunglassesHeleneisfor fashion over reason, Aritzia babaton  blazer, Cienne NY dress, Marc Jacobs silver boots, Raen sunglasses
    Details:
    Cienne NY Dress
    Aritzia Sweater
    Aritzia blazer
    Raen sunnies
    Marc Jacobs boots

    Shop shop shop:

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  • 12/23/17--09:30: Sleek & Chic
  • Aritzia, Joe's Jeans,helensisfot, Chanel mules slides, bottega veneta intrecciato

    Sometimes you just want to feel like a lady, but give it your own twist, amiright?! Case in point: some very civilized mules with a chic blouse and blazer combo, but served up with a messy mane and distressed denim.

    I've said it before and I'm saying it again: balance.

    Aritzia, Joe's Jeans,helensisfot, Chanel mules slides, bottega veneta intrecciato Aritzia, Joe's Jeans,helensisfot, Chanel mules slides, bottega veneta intrecciato Aritzia, Joe's Jeans,helensisfot, Chanel mules slides, bottega veneta intrecciato Aritzia, Joe's Jeans,helensisfot, Chanel mules slides, bottega veneta intrecciato Aritzia, Joe's Jeans,helensisfot, Chanel mules slides, bottega veneta intrecciato Aritzia, Joe's Jeans,helensisfot, Chanel mules slides, bottega veneta intrecciato Aritzia, Joe's Jeans,helensisfot, Chanel mules slides, bottega veneta intrecciato

    Joes Jeans
    Aritzia blouse
    Aritzia blazer
    Chanel slides
    Bottega Veneta bag
    Raen sunnies

    Shop shop shop:

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  • 01/06/18--13:51: Layers of Flow
  • heleneisfor, aritzia, marc jacobs silver booties, new york city, style inspiration, golden hour

    The unexpected juxtapositon of layers gets me really excited. Even better when the pieces are light and flowy, giving the illusion of being completely weightless. Perhaps I'm romanticizing this sartorial notion, but I think it's justified in this case. A magical sunset moment will do that.

    heleneisfor, aritzia, marc jacobs silver booties, new york city, style inspiration, golden hourheleneisfor, aritzia, marc jacobs silver booties, new york city, style inspiration, golden hourheleneisfor, aritzia, marc jacobs silver booties, new york city, style inspiration, golden hourheleneisfor, aritzia, marc jacobs silver booties, new york city, style inspiration, golden hour
    Details:
    Cienne dress
    Aritzia robe dress
    Marc Jacobs booties
    Raen sunglasses


    Shop shop shop:

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  • 02/05/18--04:16: For the Love of Loose
  • heleneisfor, Davis Tisdale vintage, Everlane Day heel, DL1961 boyfriend jeans

    If there ever was one good thing about getting older, it's that you get more unapologetic about who you are. You inevitably begin to hone a signature style and no longer become concerned about trends or what others are wearing. Your priority is what you feel best in, what you're most at ease wearing, outfits in which you feel comfortable in your own skin.

    I'm sure everyone's experience is different, but this has very much been the case for me. That doesn't mean I don't still have fun with my style and consistently incorporate seasonal updates, but there is a particular silhouette that will forever be my go-to: a loose button-down paired with jeans.

    The rest is fair game, like choice of accessories and shoes, but the main event is all about a roomy top for a laissez-faire attitude. I've been at it for most of my adult life and show no signs of giving it up. Even better when it's vintage (this one being from fav Davis Tisdale Vintage).

    Button-down or bust.


    Photos by Yael Steren

    heleneisfor, Davis Tisdale vintage, Everlane Day heel, DL1961 boyfriend jeansheleneisfor, Davis Tisdale vintage, Everlane Day heel, DL1961 boyfriend jeansheleneisfor, Davis Tisdale vintage, Everlane Day heel, DL1961 boyfriend jeansheleneisfor, Davis Tisdale vintage, Everlane Day heel, DL1961 boyfriend jeansheleneisfor, Davis Tisdale vintage, Everlane Day heel, DL1961 boyfriend jeansheleneisfor, Davis Tisdale vintage, Everlane Day heel, DL1961 boyfriend jeansheleneisfor, Davis Tisdale vintage, Everlane Day heel, DL1961 boyfriend jeansheleneisfor, Davis Tisdale vintage, Everlane Day heel, DL1961 boyfriend jeans
    Details:
    Davis Tisdale shirt
    DL 1961 jeans
    Everlane Day heel
    Ray-Ban sunglasses

    Shop the look:

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  • 02/25/18--18:32: Florals for (Almost) Spring
  • @heleneisfor x Aritzia, fashion over reason. Wilfred Faun Pant, Wilfred Free Dowling Shirt, Tamara Mellon Go West Ankle boots, Parisa Wang Addicted Bracelet Bag

    As we all know, there's nothing groundbreaking about florals for spring, but there's something charming about blooms smack dab in the middle of winter when you're trying to summon spring.

    It's strangely uplifting to see petals on pants prior to Mother Nature gracing us with warmer days. It makes me feel good, anyway.

    And because we all know my feelings about winter (loathe it), I'm thinking that maybe I should wear florals more often.

    @heleneisfor x Aritzia, fashion over reason. Wilfred Faun Pant, Wilfred Free Dowling Shirt, Tamara Mellon Go West Ankle boots, Parisa Wang Addicted Bracelet Bag@heleneisfor x Aritzia, fashion over reason. Wilfred Faun Pant, Wilfred Free Dowling Shirt, Tamara Mellon Go West Ankle boots, Parisa Wang Addicted Bracelet Bag@heleneisfor x Aritzia, fashion over reason. Wilfred Faun Pant, Wilfred Free Dowling Shirt, Tamara Mellon Go West Ankle boots, Parisa Wang Addicted Bracelet Bag@heleneisfor x Aritzia, fashion over reason. Wilfred Faun Pant, Wilfred Free Dowling Shirt, Tamara Mellon Go West Ankle boots, Parisa Wang Addicted Bracelet Bag@heleneisfor x Aritzia, fashion over reason. Wilfred Faun Pant, Wilfred Free Dowling Shirt, Tamara Mellon Go West Ankle boots, Parisa Wang Addicted Bracelet Bag@heleneisfor x Aritzia, fashion over reason. Wilfred Faun Pant, Wilfred Free Dowling Shirt, Tamara Mellon Go West Ankle boots, Parisa Wang Addicted Bracelet Bag
    Details:
    Aritzia pants
    Aritzia top
    Parisa Wang bag
    Tamara Mellon boots


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    Skincare routine heleneisfor, glossier super pure serum, Kiehls creamy eye treatment with avocado, bioderma micellar water, alchemy holistics antioxidant oil, goldfaden md bright eyes, goldfaden md needle-less hyaluronic acid, georgette klinger coconut cleansing milk, ole henriksen truth serum, ole henriksen moisturizing creme, ren clean skincare instant firming beauty shit, fig & yarrow day nutrient booster serum. fig & yarrow night nutrient booster serum, fig & yarrow eyebright coffee bean eye cream, velvet skincare plush moisturizing balm, marula oil 3-in-1 eye treatment

    Consider this an important public service announcement.

    My skincare regimen could typically be described as a yo-yo diet. I tend to introduce new products in my routine every week and I'm not bashful about ditching what doesn't give me instant gratification. As a beauty junkie, I feel it's my responsibility to give everything I come across a try. But the truth is, I wasn't really giving certain products a fair shot because I wasn't using them long enough to see results.

    So I figured I would do a little experiment: I decided to be consistent with a roster of items that I would apply both in the morning and at nighttime. It's now been almost two months.

    My skin has NEVER LOOKED BETTER.

    I figured I should report back. No hocus pocus, no bullshit, only all of the wisdom I've acquire through this little trial. Keep reading to get a full breakdown of the situation and every single step I take in both the AM and PM to see how I was able to achieve the miracle of good skin.



    A Lay of the Land: My Skin Type
    Let's get one thing straight: I've never had great skin. It's not as awful as what some acne-scar sufferers have lived through, but it's always been problematic.

    My skin is insanely sensitive, very breakout-prone, has gargantuan pores that are never not clogged, and this has been the state of affairs for as long as I can remember. Since hitting puberty, there's never been a time when I've found my complexion to be at a satisfactory level.

    There was even a time in my early twenties when I went on oral acne medication (nothing super strong) because I was breaking out so much. It didn't even work, although I suspect it wasn't compatible with my body chemistry. Anyway, my only saving grace during this period was salicylic acid face wash. Birth control later helped me steer clear of regular breakouts, but things are far from perfect. Not to mention the added complication of *cough* aging *cough*.

    The net net about my skin type is that it's normal (versus oily, combination, or dry) but über sensitive and extremely temperamental, resulting in a pretty uneven skin tone. Every product I use has to be really gentle, or else my face lets me know the hard way.

    The great thing about my line of work is that I get to try a lot of different products of all types: cleansers, mists, toners, oils, acne treatments, serums, moisturizers, eye creams, you name it. The disadvantage of having a lot to choose from is that I can never really tell if something works since I never use anything for long enough to really understand if it's doing what it's supposed to be doing.

    I finally decided that I was going to pick some products and stick with them for a while, and then things started to get really good. It's now been almost 2 months and I've come to report on why I'm finally feeling good about my face.



    The Ritual
    This involves a total of 20 products. Gasp, I know. I kind of had an OMG moment when I realized that my body absorbs 20 different potions every single day. I mean, that's a lot. I'm likely going against the secret to longevity, but what the hell. Now before you start thinking about how insanely excessive that is, at least they are split up between my morning and nighttime rituals.

    I went into this asking myself if keeping things up on a daily basis would prove to be all that it took for a clearer complexion. As it turns out, it did. My skin has literally never looked better.

    It's soft, it's brighter than it's ever been, my tone is more even, and I rarely breakout (although my pores are still giant). I'm so impressed with the results and often can't believe that the reflexion I see in the mirror is my own. I've never known what it's like look at myself and be impressed with what my skin looks like.

    So because I started my blog and Instagram to share my findings with a community of like-minded women, I decided to make a step-by-step guide so that you, too, can benefit from my experiment.

    Below I'll be breaking down every single step of my morning and evening skincare routines, how each product is applied, and where you can get them.

    Let's first take a look at what the ensemble cast looks like. Here are all of the products that I've been applying on my face every single day for almost two months:
    Skincare routine heleneisfor, glossier super pure serum, Kiehls creamy eye treatment with avocado, bioderma micellar water, alchemy holistics antioxidant oil, goldfaden md bright eyes, goldfaden md needle-less hyaluronic acid, georgette klinger coconut cleansing milk, ole henriksen truth serum, ole henriksen moisturizing creme, ren clean skincare instant firming beauty shit, fig & yarrow day nutrient booster serum. fig & yarrow night nutrient booster serum, fig & yarrow eyebright coffee bean eye cream, velvet skincare plush moisturizing balm, marula oil 3-in-1 eye treatment


    M O R N I N G

    The morning is a really important time to take care of your skin. It's doing something good for yourself as you get going for the day, while also arming it for protection against the elements. An AM regimen serves to prep your skin for makeup application, ensuring that your face is the best canvas it can be.

    Here are all of my morning products:
    Ultimate morning skincare routine by @heleneisfor: bioderma micellar water, lierac hydragenist moisturizing oxygenation replumping morning mist, fig & yarrow day nutrient boosting serum, glossier super pure serum, ren clean skincare instant firming beauty shot, velvet skin moisturizing balm, ole henriksen truth serum vitamin c, marula pure beauty oil 3-in-1 rejuvenating eye treatment, ole henriksen sheer transformation perfecting moisturizer



    Step 1: Bioderma Micellar Water
    I don't like to wash my face in the morning. I have a fear of stripping my skin of its natural flora and to me, a morning wash is overkill. Instead, I first splash my face with water (typically done in my shower), and then give it a swipe with a cotton pad imbibed with Bioderma Micellar Water, which is simply magical. For those who don't know about micellar water, it's essentially a deeply cleansing liquid that can be used as a makeup remover or a toner, or as a cleansing step like I do in the morning. More importantly, it's incredibly gentle and works for every skin type.

    Step 2: Lierac Hydragenist Mioisturizing Oxygenation Plumping Morning mist
    This is a cool product because it comes out as a mist but it's almost halfway between a liquid and a gel. It's meant to wake up, energize, and plump the skin, which I find to be accurate. I do 2-3 sprays on my face and then gently pat it in, and it dries almost instantly. It also smells divine, so there's that.

    Bioderma micellar water, Lierac hydragenist moisturizing oxygenations replumping morning mist, glossier cotton rounds



    Step 3: Fig & Yarrow Day Nutrient Booster Serum
    Once my face is dry from the Lierac mist, I do about a pump and a half of the Fig & Yarrow morning serum. It's got tons of really great vitamins in there that help your skin stay in good health. I blend it in gently in upward motions and then pat the rest in lightly to make sure it's well penetrated before the next step.

    Step 4: Glossier Super Pure Serum
    If I'm breaking out or notice problematic zones, or if I just went to town on my pores (this happens a little more often than I'd like to admit), I use the Glossier Super Pure serum as a spot treatment on those areas. It is super gentle, reduces redness, and makes blemishes disappear. It's absolutely magical and I cannot live without this product.

    Step 5: Ole Henriksen Truth Serum
    This vitamin c serum is everything your skin is dying for: it's thirst-quenching and will make you glow, hard. Plus it smells like heavenly oranges. I do one pump and start with gentle massaging motions, and end with patting the rest in for complete absorption. This is one of my holy grail products and I can't recommend it enough.

    Step 6: Ren Clean Skincare Instant Firming Beauty Shot
    I admit that I was skeptical when I started using this product. I first received a sample of it and quickly became addicted. In fact, it was so good that I invested in the full size, which is something that I rarely do—a product really has to wow me to garner a commitment. I apply one drop on my forehead and one on each cheek, and then I dab the serum in all over with my fingertips. It's for plumping and skin prepping, and somehow has helped clear my face. I love this product.

    Fig & Yarrow Day nutrient Booster Serum, Glossier Super Pure Serum, Ole Henriksen Truth Serum Vitamin C, Red Clean Skincare Instant Firming Beauty Shot



    Step 7: Fig & Yarrow Eyebright Coffee Bean Eyecream
    The first of my two morning eye creams, this Fig & Yarrow product's main beneficial ingredient is caffeine, which helps to wake up the eyes. I'm prone to dark circles and puffiness if I don't get enough sleep (aka most of the time), and I like to think that this helps me. I dispense a small pump of it for each eye and then lightly rub with my ring fingers, followed by gentle dabs.

    Step 8: Marula Beauty Oil 3-in-1 Rejuvenating Eye Treatment
    I like making sure that my eye are is well moisturized to be the least welcoming to fine lines, so I follow things up with this rich Marula Beauty treatment. It's great for daytime because it's thick and creamy without being oily and absorbs really well in the skin. I squeeze a little bit out for each eye, dab it in around the area, and then transfer the excess to my forehead or my laugh lines.

    Fig & Yarrow Eyebright Coffee Bean Eye Cream, Marula Pure Beauty Oil 3-in-1 Rejuvenation Eye Treatment



    Step 9: Ole Henriksen Sheer Transformation Perfecting Moisturizer
    Once everything has set (each product has to be absorbed before going to the next step), I rub in some of this cream. I like how lightweight it is, but it can easily flake if you use too much of it. I like to pat it in with my hands to avoid that.

    Step 10: Velvet Plush Hydrating Melt
    Don't forget your necks, ladies! This balm-like lotion by Velvet is everything my neck has ever wanted. It's super thick yet doesn't leave a weird residue. I scoop a dime-sized dollop and spread it in upward motions all over my neck.

    Step 11: Glossier Invisible Shield Sunscreen
    Once my moisturizer has been fully absorbed, I grab 2 or 3 pumps of Glossier's sunscreen and apply it all over my face and neck. This is a super important step, especially if you use acid or chemical treatments, even periodically like I do. Sun damage isn't cute.

    Ole Henriksen Sheer Transformation Perfecting Moisturizer, Velvet Moisturizing Beauty Balm, Glossier Invisible Shield Daily Sunscreen




    Here's the ensemble cast once more for the daytime shift:
    Ultimate morning skincare routine by @heleneisfor: bioderma micellar water, lierac hydragenist moisturizing oxygenation replumping morning mist, fig & yarrow day nutrient boosting serum, glossier super pure serum, ren clean skincare instant firming beauty shot, velvet skin moisturizing balm, ole henriksen truth serum vitamin c, marula pure beauty oil 3-in-1 rejuvenating eye treatment, ole henriksen sheer transformation perfecting moisturizer

    Shop the products:




    E V E N I N G

    There's no arguing the importance of a nighttime skincare routine. It's literally what will help you keep your looks as you get older. It's a break for your face from all the environmental attacks it gets during the day, like pollution, smoke, UV rays, your food, etc. While you're catching some zees, your skin makes all of your expensive products work without any distractions. Now that's a powerful thought.

    Needless to say there is no skipping this. When I hear about girls going to sleep with their makeup on, I get a knot in my stomach. I cannot stress how important your PM skincare game is.

    Without further ado, here's how mine goes:
    Ultimate nighttime skincare routine @heleneisfor: Georgette Klinger Cocnut Cleansing Milks, Alchemy Holistacs in Bloom Hydrating Mist, Glossier Super Pure serum, Fig & Yarrow Night Nutrient Booster Serum, Glossier Super Glow Serum, Goldfaden MD Needle-Less Line Smoothing Concentrate Hyaluronic acid, Velvet Skin Moisturizing Beauty Balm, Ole Henriksen Nurture Me Moisturizing Creme, Alchemy Holistics  Pumpkin + Carrot Antioxidant Oil




    Step 1: Georgette Klinger Coconut Cleansing Milk
    I'm obsessed with the entire Georgette Klinger line, but the coconut cleanser is especially magical. It's soooo gentle and it allows you to skip the makeup remover step, eyes included. Plus the smell makes the heavens part. This product goes on DRY: I use about a quarter size dollop and spread it slightly in my hands, then massage it onto my face. I start with the cheeks and nose, then move to my chin and up to my forehead. I end with my eye area because it becomes black from all the mascara being ousted. I do a gentle rub on my eyes and around there to make sure everything is washed off, and then I rinse with water.

    Step 2: Alchemy Holistics In Bloom Hydrating Mist
    I use this in lieu of a toner—2 or 3 spritzes of this marvelous mist makes my skin happy. I either let it air dry or pat it in with my hands. The smell is what I imagine is waiting for me in paradise.
    Ultimate nighttime skincare routine @heleneisfor: Georgette Klinger Cocnut Cleansing Milks, Alchemy Holistacs in Bloom Hydrating Mist



    Step 3: Fig & Yarrow Night Nutrient Booster Serum
    This is the night version of my morning serum. Again, it has all kinds of great properties in there that help boost the health of your complexion. Approximately one and a half pumps gets spread at first, and patted in to finish for full absorption.

    Step 4: Glossier Super Pure Serum
    Hello again, mythical Super Pure serum. This works especially well overnight, so spot-treatmenting on problem areas before bed will have you waking up clearer, promise.

    Step 5: Glossier Super Glow Serum
    The Glossier Super Glow serum is my nighttime vitamin c serum, which I quite like. I add about a half dropper in my hand and then rub them both together before patting the liquid into my skin. No rubbing, just patting. It absorbs fairly quickly and will help with anti-oxidation for glowy morning skin.

    Step 6: Goldfaden MD Needle-Less Line Smoothing Concentrate with Hyaluronic Acid
    My skin cannot get enough of Hyaluronic acid. It's the apex of thirst-quenching. If you have aging skin, Hyaluronic acid is a must for hydration and keeping things plump and healthy-looking. I dispense approximately one and a half pumps of this serum in my hand, rub them both gently together and then pat it all over my face.
    Ultimate nighttime skincare routine @heleneisfor: Glossier Super Pure serum, Fig & Yarrow Night Nutrient Booster Serum, Glossier Super Glow Serum, Goldfaden MD Needle-Less Line Smoothing Concentrate Hyaluronic acid



    Step 7: Goldfaden MD Bright Eyes Dark Circle Radiance Concentrate
    Like I mentioned above, I'm prone to dark circles and have a puffy under-eye problem. Such is life, and I absolutely hate it. This Goldfaden MD product is meant to reduce the darkness and I like to think that it's actually helping. I divide about one full pump for both under eyes and dab in the cream with my ring fingers on each side. Side note: using your ring fingers for under-eye application is kind of a big deal because they're your digits with the least strength. That area has the most sensitive and thin skin, and will age the fastest. Treat it like it's tissue paper.

    Step 8: Keihl's Creamy Eye Treatment with Avocado
    My second eye step is another one of my all-time favorite products: the Kiehl's avocado eye cream. It's soooo rich and creamy, and serves up all of the properties of an avocado: softening, plumping, moisturizing. A few dabs go under each eye, plus a little on my forehead and laugh lines. It's a miracle product.
    Goldfadden Bright Eyes cream, Kiehls Creamy Eye Treatment with Avocado



    Step 9: Ole Henriksen Nurture Me Moisturizing Crème
    Once all the serums and eye treatments have been administrated, it's time for moisturizing. This is my favorite Ole Henriksen cream. I love it way more than the daytime one. It's thick and creamy without being oily at all, it smells outstanding, and has all of the anti-inflammatory benefits of rose and hibiscus. As soon as it hits your cheeks, you can tell that it's doing great things. I do one dollop on each cheek, on my forehead and chin, and then I gently massage it in. You'll feel how soft it's making your skin as you're applying it.

    Step 10: Velvet Plush Hydrating Melt
    Back at it again with my neck balm. Same exact process as the morning's step 10.

    Step 11: Alchemy Holistics Pumpkin & Carrot Antioxidant Oil
    Right before bed and once my cream has been fully absorbed, I dispense about half the dropper of this product in my hand, rub them both together, and pat the oil onto my face. The results are magical. My skin looks 100 times better in the mornings where I've used this oil the night before. It literally makes it radiant. A major game-changer.

    Velvet Skin Moisturizing Beauty Balm, Ole Henriksen Nurture Me Moisturizing Creme, Alchemy Holistics  Pumpkin + Carrot Antioxidant Oil



    Here's the ensemble cast once more for the night shift:
    Ultimate nighttime skincare routine @heleneisfor: Georgette Klinger Cocnut Cleansing Milks, Alchemy Holistacs in Bloom Hydrating Mist, Glossier Super Pure serum, Fig & Yarrow Night Nutrient Booster Serum, Glossier Super Glow Serum, Goldfaden MD Needle-Less Line Smoothing Concentrate Hyaluronic acid, Velvet Skin Moisturizing Beauty Balm, Ole Henriksen Nurture Me Moisturizing Creme, Alchemy Holistics  Pumpkin + Carrot Antioxidant Oil
    Shop the products:




    What I've learned through this process is that consistency is key. I guess it's something I've always suspected, as it's only logical, but now I've proven it to myself: to truly see the benefits of a product, you have to use it on a daily basis for a significant amount of time. If not, you'll never really understand its full potential.

    I used to dread going through my skincare routines, especially in the evening. But I've actually learned to take great pleasure in it because it makes me feel like I'm doing something good for myself. Plus once you actually start seeing results, it's doubly encouraging.

    Another thing I'd like to add is that to keep my skin healthy and clear, I also get monthly facials, which helps tremendously. I'm a big proponent for masking as well, which I do several times a week. Having good skin is a lot of work for most women (unless you're, like, Kaia Gerber, or have won the genetic lottery), but to me it's an investment that is well worth it. Not to say that things are perfect, though—far from it. I still would never go anywhere important without any BB cream or concealer, although I feel much better than I used to about picking things up at my local bodega on a Saturday morning.

    This whole ritual will undoubtedly change as I add new products to my roster, and I already have a lineup of replacements waiting in the wings. People respond differently to certain formulas and it's important to find the ones that work best for you. That said, I wholeheartedly recommend all of the products featured here. They've actually changed my skin for the better.

    If you have any questions about skincare, hit me up! I could talk about this stuff all day long.



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  • 03/16/18--18:51: Airplane Lewk
  • @heleneisfor gucci speedy bag rag & bone boots monki jeans blk dnm leather perfecto, wyeth eyewear

    How to travel in both comfort and style? This is an age old question that brings many women much grief. The idea that something comfortable can also be chic is lost on a lot of people, but I'm here to tell you that the two are not mutually exclusive.

    There's nothing I hate more than seeing people in their pajamas at airports. Traveling by air does not give you a free pass to look unacceptable in public, sorry not sorry. Surely you don't need to be at a sleepwear level of comfortable.

    With that said, you do need to keep a few things in mind that pertain to comfort when flying, such as how long your flight is, what it is you have planned upon landing, as well as the weather at both your departure and arrival locations. My personal trick? The same one I use for everything: layers, layers, layers.

    For example, the outfit in these photos: I'm wearing a lightweight long sleeve cotton turtleneck under a denim button down with a super versatile leather jacket to cap things off. That meant that I would be warm enough in NYC when leaving, and I could shed a layer in a hot second should it have been a little warmer where I was headed, Los Angeles.

    I strategically chose these jeans for their looseness, softness, and comfort, yet cool and chic aesthetic. I wore these boots because they're too bulky and heavy to put in my suitcase, but they're my favorite so I had to bring them.

    See, no need for leggings, joggers, or worse, pj pants. Think about all of the above and put together a look of normal daytime clothes instead of loungewear the next time you're headed for the airport.

    @heleneisfor gucci speedy bag rag & bone boots monki jeans blk dnm leather perfecto, wyeth eyewear@heleneisfor gucci speedy bag rag & bone boots monki jeans blk dnm leather perfecto, wyeth eyewear@heleneisfor gucci speedy bag rag & bone boots monki jeans blk dnm leather perfecto, wyeth eyewear@heleneisfor gucci speedy bag rag & bone boots monki jeans blk dnm leather perfecto, wyeth eyewear
    Details:
    BLK DNM leather jacket
    Aritzia shirt
    Splendid turtleneck (under shirt)
    Monki jeans
    Rag & Bone boots
    Gucci bag
    Wyeth Eyewear sunnies

    Get the lewk:

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  • 03/26/18--07:22: Tropic Thunder
  • @heleneisfor, fashion over reason, aritzia wilfred floral blouse, vans high tops, vansgirls, wyeth eyewear

    There comes a time in everyone's life when they're seasonally done with the cold. For me, it starts in January as soon as the holidays are over, but I really reach my limit in March.

    These are the horrifying realities (and first world problems) of all north east-coasters. Le sigh.

    To remedy to my weather woes, I typically begin channeling spring while still afflicted by winter and start dressing like the season I wish we were in—within reason, of course.

    Case in point: I was delighted when I found this tropics-conjuring blouse at Aritzia, and while you're not used to seeing me in bright colors, I can tell you now that 2018 will bring a wind of change in my sartorial inclinations.

    I've never been attracted to vivid hues and prints like this. I'm not sure what's happening to me, but everything with bold pigmentation is feeling fresh and modern, which makes it all the more of a natural pivot.

    Or perhaps it's the never-ending winter that's got me feeling the brights?

    @heleneisfor, fashion over reason, aritzia wilfred floral blouse, vans high tops, vansgirls, wyeth eyewear
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    Details:

    Aritzia top and pants
    Vans sneakers
    Wyeth sunnies
    Davis Tisdale Vintage earrings


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  • 03/31/18--13:09: Tote-ally Sunny
  • Dagne Dover hello Petite Tote onyx, Aritzia denim button fly wilfred jeans, Rag & Bone boots, vintage silk blouse

    Is there a more positive color than yellow? I think not.

    My journey with brights continues with this popping tote, a great way to make any neutral outfit more interesting.

    In fact, I've been wearing yellow a lot in the past few weeks, something about the color that feels fresh and different from my regular uniform.

    Stepping outside my comfort zone and feeling real good about it.

    Dagne Dover hello Petite Tote onyx, Aritzia denim button fly wilfred jeans, Rag & Bone boots, vintage silk blouseDagne Dover hello Petite Tote onyx, Aritzia denim button fly wilfred jeans, Rag & Bone boots, vintage silk blouseDagne Dover hello Petite Tote onyx, Aritzia denim button fly wilfred jeans, Rag & Bone boots, vintage silk blouseDagne Dover hello Petite Tote onyx, Aritzia denim button fly wilfred jeans, Rag & Bone boots, vintage silk blouseDagne Dover hello Petite Tote onyx, Aritzia denim button fly wilfred jeans, Rag & Bone boots, vintage silk blouseDagne Dover hello Petite Tote onyx, Aritzia denim button fly wilfred jeans, Rag & Bone boots, vintage silk blouseDagne Dover hello Petite Tote onyx, Aritzia denim button fly wilfred jeans, Rag & Bone boots, vintage silk blouse
    Details:
    Dagne Dover Bag
    Aritzia jeans
    Rag & Bone boots
    Vintage coat
    Vintage blouse

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  • 04/06/18--10:14: That West Coast Sunshine
  • heleneisfor, Wilfred Aritzia pants and blouse, Vans girls high tops, Warby Parker Dorothy sunglasses

    There's no feeling in the world like escaping the East Coast winter for warmer pastures. Case in point, my recent fling with the West Coast sunshine in the City of Angels. The smell in the air when I get off the plane is all it takes for my mood to hit the proverbial reboot button, going from grumpy and gloomy to happy and cheery.

    Nothing beats warm rays beaming on your face full throttle (don't forget your sunscreen, kids!) after months of frozen cheeks and red noses tips.

    Praise the heavens for Lalaland never failing to provide the magic and forever making this Northern girl feel like a bonafide LA lady, if only for a moment.

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    Details:
    Aritzia blouse
    Aritzia pants
    Vans sneakers
    Warby Parker sunnies
    Davis Tisdale Vintage earrings
    Vintage bag

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