#instaANN

Few things are as exciting as seeing oneself in a brand campaign. Such was the case this week when these really fun images shot for an Ann Taylor Instagram campaign came out -- perhaps you saw the ad appear in your feed if you're in the good ol' US of A? No matter if you did or not, I was able to get a hold of the pics and here I am sporting some Ann Taylor pre-fall garb in all of my 9 to 5 chic glory.

The thing with this classic American retailer is that it has really upped its game in recent years. The folks of Ann Inc. have been so successful at making the brand fresh and young, while still catering to their core working woman clientele. Honestly -- and I'm a tough critic -- they have some really amazing pieces, perfect basics and fun accessories, all setting the bar for quality. I have a ton of items from them that are on super heavy rotation, so they're kind of a no-brainer go-to.

All of the pieces I'm wearing below qualify as wardrobe essentials for the woman who leads a busy life. That amazing, buttery soft leather moto jacket is a classic that will lend any look that perfect dose of edge. The über-flattering Laser-cut neoprene LBD is an essential staple for all well-rounded sartorial pools -- I kid you not, I had people on the street shouting at me about how much they loved my dress. It can go from day (paired with these!) to date night, to girl's night out, all the way to city wedding wear. That silk cami, which comes in an array of pretty colors, fits like a dream. The white dress is the ideal shift and even has built-in accessories thanks to the neckline embellishment. Basically, these are all solid fall buys, ladies.

Photographed on the Highline in New York by Scott Furkay.

Ann Taylor neoprene laser cut dress, #instaANN Instagram campaign, Nighlinge New York City, Fashion Over Reason, Hélène Heath